Skincare & Cosmetics – 11 Japanese Must-Buys

Not writing beauty posts often, actually I have only done it once before, but I couldn’t not write this one.

Asia is known to have some of the best skincare and cosmetic products. Japan in particular is renowned among beauty-lovers (yours, truly) for it’s very high-quality, yet affordable, cosmetics. For a beauty product addict like me, it was heaven! I visited the drugstores about 4 times. The first 2 times I found it really intimidating and rushed out – with mountains of products, their drugstores are overwhelming if you don’t know what you are looking for. A few moons later and after watching about 10 YouTube videos and reading a plethora of articles, I had a list and I was ready! Japanese drugstores here I come!

Once in and armed with a list and a credit card, I faced another issue – packaging! Bloggers and vloggers will talk a lot about Asian beauty products but they will often show you the actual product, not the box which contains it, and some time the difference is huge.

So in this post you will find a list of skincare and cosmetic products I recommend buying in Japan, with a picture of the packaging when needed. I also tried to find a link to the products when I could find it.

Japanese skincare and cosmetics

Another tip, you can buy all cosmetics tax-free as long as you don’t open the bags before leaving the country. Great way to spend more!… I mean save more!

1 – Sunscreens, sunscreens, sunscreens

Japanese women look ridiculously young, I know it is mainly thanks to genetics but they do wear sunscreen religiously. The minimum SPF available is 50+ in most shops!

I myself wear sunscreen as a day cream everyday, so I thought I would try some that are not available in Europe. I went for the Biore Aqua Rich Watery Essence which is a bestseller there and came highly recommended by Gothamista, who I adore. I also got a couple of the Biore mists which will be useful to have at my desk for lunch breaks this summer. My future self will thank me in 20 years.

Japanese sunscreens
Biore UV Aqua Rich Watery Essence SPF50+/PA++++

2 – Eye-makeup

One thing Japanese are good at is eye makeup. Japanese love a very thin eyeliner and very long lashes, a look right up my street!

I have hooded eyelids which means my makeup constantly crease or smudge, and with the promise of smudge-proof everything I had to get a few products. So I went for the Dolly Wink eyeliner which is SO GOOD I bought a second one on my last day in Japan. I also got a Avance lash serum (because who doesn’t like long lashes?) and a Shiseido lash curler (Shiseido is a lot cheaper in Japan)

Japanese eyeliner lash serum and lash curler
Koji Dolly Wink Liquid Eyeliner Deep Black New
Avance EyeLash Renewal Re growth Serum EX 7ml
Shiseido Eyelash Curler + Refill Set

3 – Masks

An obvious one! Like in South Korea, Japan has a lot of sheet-masks on offer. I got the pink LuLuLun which has excellent reviews and is a bestseller. I also got some Kose ones with the ‘top 1 bestseller’ logo.

I also saw the Black GelPack Materic mask and had to have it! It’s black, sticky and promise to leave your pores squeaky clean.

Japanese face masks
Lululun JAPAN NEW face mask Rururun 7 pieces (balance moisture type)
Kose Clear Turn Vitamin C Whitening Mask—5pc

4 – Nail clippers

Wait, did she just said nail clippers? Yep!

For some reason nail clippers are excellent quality in Japan so I bought a few. I have to say, they feel very sturdy and the blades are really sharp, it doesn’t break the nails instead of cutting them.

Japanese nail clippers
Takuminowaza High Quality Nail Clippers L Size

5 – Eye drops

If it’s good enough for Lily Aldridge it’s good enough for me! I heard about the notorious ‘minty’ Japanese eye drops. People describe the feeling they give as a third-degree burn followed by the clearest vision.

I can attest that the third degree burn feeling is a massive exaggeration. Yes it feels very cooling, yes you will tear-up for 30 seconds, but it really isn’t that painful. I got two types, a normal one and a contact lenses friendly one (did I tell you that I am completely blind?). After the first 30 seconds, the relief feeling kicks off and it is amazing! Your eyes feel fresh and moist and they look whiter than usual. My new best friend to deal with a sleepless night!

Japanese eye drops
Rohto Lycee Contact Eye Drops 8ml for contact lens users (Japan Import)

6 – AHA

AHA is great to gently exfoliate the skin. As an alternative to an aggressive physical scrub, I bought the BC AHA soap and the Rosette AHA face mask/scrub. They should be perfect to peel off my winter skin!

Japanese AHA skincare
B C Cleansing Research Bar Soap with AHA – 100 g

7 – Kose Medicated Sekkisei

I heard very good things about that serum, a best seller in Japan. With summer around the corner, I thought I could do with a light serum/moisturiser which is supposed to make me look flawless.

Kose Medicated Sekkisei
Medicated Sekkisei 200ml/6.7oz

8 – Lip stains

A big trend in Japan is the ‘lollipop lip stain’ effect. Young women have a little hint of colour on their lips just like after sucking on a lollipop. It’s a cute (‘kawaii’) and natural look, I liked it and I bought it!

Japanese lip stain
Visee Richer Lip & Cheek Cream – PK-2 (Green Tea Set)

9 – Camellia oil

A best seller in Japan and supposed to be great for hair. I hope it will tame my frizzy hair.

Camellia oil
Oshima Tsubaki Oil 60ml

10 – Oily skin little helpers

Combination skin means mid-day greasy shine, a problem Japanese people are familiar with. To help tame my mid-day ‘glow’ I bought some Shiseido blotting papers (once again, MUCH cheaper there) and a nose primer, you read that right, a primer dedicated to the nose area.

Japanese oily skin products
Shiseido Pureness Oil Control Blotting Paper Sheets – Pack of 100

11 – Very random things

Japanese drugstores are full of very random surprises! You can find detox masks for the bottom of your feet for instance (yep). My feet being fine, I went for a warming lavender eye mask, because why not?

Japanese lavender eye mask
Kao Megurhythm Steam Hot Eye Mask 5 Sheet – Lavender

I wanted to buy many more things but my bank account didn’t let me, so for now, here are my 11 Japanese must-buys! Until next time Japan!


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